2025 IFA Berlin Opens, Chinese Enterprises Demonstrate Strong Strength
Release time：
2025-09-08 18:09
Source：
The 2025 IFA Berlin (Internationale Funkausstellung Berlin) kicked off in Berlin, Germany on September 5. With the theme of "Smart Life · Sustainable Future", this year's exhibition focuses on cutting-edge fields such as artificial intelligence, the Internet of Things, and green technology, gathering popular products in the current consumer electronics field.
About 764 Chinese enterprises participated in this event, including industry leaders such as Hisense, DJI, Dreame, and Anker Innovations. At the exhibition site, Mandarin became one of the high-frequency languages, and Chinese faces were everywhere.
In the field of TV display technology, 2025 is regarded as the "first year of RGB-Mini LED", and industry competition focuses on the upgrading of display technology. Hisense released the RGB three-dimensional color control LCD display technology at CES in January this year and took the lead in launching the 116-inch RGB-Mini LED TV UX, which went on sale in April. At this IFA exhibition, Hisense participated with the world's first mass-produced RGB-Mini LED TV new products, including the world's largest 116-inch RGB-Mini LED TV UX, the new product U7S Pro, the Micro LED giant screen customizable up to 271 inches, and the world's first 100-inch rollable laser cinema. Analysts believe that Hisense's breakthrough in this field has made Chinese enterprises take the lead in the competition for next-generation display technology, affecting the future pattern of the high-end TV market. Samsung and Sony subsequently displayed related products, which is a recognition of China's technical route.
The smart cleaning appliance field is developing rapidly, with products being updated continuously. Ecovacs brought its annual flagship product Deebot X11 series and other robot vacuum cleaners and window-cleaning robots to IFA 2025. This product caused a boom when it was first launched in China and will showcase the latest breakthroughs of Chinese robot vacuum cleaners in intelligence and all-round capabilities on the international stage. Yunjing focuses on the next-generation automatic mopping cleaning solution, emphasizing automatic home cleaning and reducing consumables and human intervention. Dreame Technology launched more than 30 new products at one time, covering multiple core fields and moving towards an all-scenario ecosystem. TCL launched a variety of AI-enabled products, smart home energy solutions, and smart cockpit systems, and its AI robot's European debut is highly anticipated.
The imaging track is also exciting, with DJI and Insta360 making cross-border layouts. Insta360 launched its first 8K panoramic aerial drone Antigravity A1, equipped with panoramic stitching technology and supporting 360° panoramic shooting. The Vision flight glasses have a secondary screen design for real-time screen sharing; DJI launched its first panoramic camera Osmo 360, which has a square high-dynamic image sensor specially designed for panoramic photography, supporting native 8K panoramic video shooting with low power consumption and a lightweight body, suitable for various outdoor scene creation.
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